I went into this keynote with no expectations, having never heard of either Jane McGonigal or Alternate Reality Gaming (for a great example of ARG, check out World Without Oil, one of Jane’s creations) before. In fact, I was debating whether or not to go to this or Secrets of JavaScript Libraries. However, I found […]

First let me preface this by saying that if you are involved in the interactive industry and haven’t read Getting Real, you should. The way 37signals approaches web development really is a breath of fresh air. Although Jason Fried (President and Founder of 37signals) didn’t really share any concepts that hadn’t been communicated in some […]

I don’t really need to post about this as it has been covered just about everywhere you can think of, but since I was there, I thought I would share my thoughts on it and provide a couple updates to the story. First of all, I didn’t think Sarah Lacy’s questions were that bad. I […]

In a succinct presentation, Charlene Li from Forrester Research presented a process that can be used to create a social media strategy, identified some examples of how companies had used social media to their advantage and gave the audience some tips on where to start. While several members of the audience expressed disappointment (through the […]

I thought I would share a brief outline of what I have done to date at SXSW Interactive and share some brief thoughts on what I have seen. I decided to combine Days 1 and 2 as Day 1 wasn’t really too eventful. I will likely be expanding on some of the thoughts/threads below in […]

I just arrived in Austin for SXSW Interactive and will be posting some coverage over the next few days. I am looking forward to some great panels and keynotes.