So what do you do when you are given the opportunity to do a campaign for the button-fly version of Levi’s most iconic line of jeans, one of the few lines of jeans that has mainstream appeal and is respected by denim heads? If you’re EVB, instead of capitalizing on the cache and heritage of the brand and the 501 line you are selling (and its countless advocates), you make creepy, talking penis monsters.

The money wasted on this lame attempt at viral could have been much better spent on outreach and advocacy tools for the pre-existing 501 community, capitalizing on the 501’s heritage and timelessness. 

Instead… penis monsters.

Well done.