SXSW Interactive - 10 Things We’ve Learned at 37signals
First let me preface this by saying that if you are involved in the interactive industry and haven’t read Getting Real, you should. The way 37signals approaches web development really is a breath of fresh air. Although Jason Fried (President and Founder of 37signals) didn’t really share any concepts that hadn’t been communicated in some way or another in Getting Real at SXSW, it was great to hear it directly from the man behind it all (note: Jason ended up sharing 14 lessons instead of 10).