I love checking out Subvert and Profit’s task lists and trying to figure out which links are paid and which are red herrings. Sometimes it is obvious and other times I am baffled trying to think that someone would pay for this content to be bumped. Take a look at the list below and try […]

I thought my presentation from the Worldwide Short Film Festival was a bit of a mess (hastily put together Friday night at the end of an insane week), but SlideShare is featuring it on the homepage. They also sent me a nice email notifying me of the fact and suggested that I should post it […]

In the last week or so, satirical ads for a pharmaceutical product called Obay have been popping up all over Toronto. The ads have generated considerable buzz in the blogging community (Torontoist, Buzz Canuck and NOTCOT to name a few). While I have my doubts about the overall communication strategy (I’ll reserve judgement until the big reveal), there was definitely a major opportunity missed in taking this viral campaign online.