Sequoia Capital recently made a presentation to their portfolio companies on how to survive the economic downturn. Even if that part of the presentation isn’t relevant to you, there is some incredible charts and data displaying how the economy got to where it is and how it has impacted different industries or verticals.
In a succinct presentation, Charlene Li from Forrester Research presented a process that can be used to create a social media strategy, identified some examples of how companies had used social media to their advantage and gave the audience some tips on where to start. While several members of the audience expressed disappointment (through the Meebo chat) that the strategies used in many of the examples Charlene provided are now fairly common place or part of most social media strategist’s consideration sets, I think those audience members missed the point.
