Tonight I attended the Toronto Facebook Camp, an event put on jointly by Trapeze and Refresh Partners. The night started with a recap of what has been going on with Facebook and its platform since the last camp, which was well done but had a varying level of value depending on how close you had […]

Facebook has changed the box that displays the Pages that a user has joined from being labeled “Andrew is a Fan of” to the more general “Andrew’s Pages,” a change that will improve potential success of most Facebook Pages.
Since many users join Pages and Groups as a form of self-identification, the nomenclature that Facebook had […]

A couple of weeks ago, Sean Moffitt at Buzz Canuck wrote a blog post that presented 9 types of brand community based on their positioning on two axis, one of exclusivity and one of involvement. I found this to be a fantastic way to dissect and describe brand communities and wanted to explore the model […]

With the launch of their new website, Modernista shows they do (disclaimer: judging by a Google blog search I am pretty slow on this). Rather than displaying their content within a typical agency site format, Modernista took the concept of a social media hub to the extreme, allowing (arguably) the best in breed site for […]

I don’t really need to post about this as it has been covered just about everywhere you can think of, but since I was there, I thought I would share my thoughts on it and provide a couple updates to the story. First of all, I didn’t think Sarah Lacy’s questions were that bad. I […]

It appears that Facebook will be adding tabs to profile pages in an effort to tidy the site up. The main driver of this appears to be the clutter of applications that have polluted most people’s profiles. Looking at the screenshots, it appears that they have decided to combine the mini-feed and the wall, which […]