Archive for the 'Social Media Marketing' Category

SlideShare Likes My Presentation

I thought my presentation from the Worldwide Short Film Festival was a bit of a mess (hastily put together Friday night at the end of an insane week), but SlideShare is featuring it on the homepage. They also sent me a nice email notifying me of the fact and suggested that I should post it […]


Facebook Rethinks How it Defines Page Relationships

Facebook has changed the box that displays the Pages that a user has joined from being labeled “Andrew is a Fan of” to the more general “Andrew’s Pages,” a change that will improve potential success of most Facebook Pages.
Since many users join Pages and Groups as a form of self-identification, the nomenclature that Facebook had […]


The 9 Types of Brand Community Expanded

A couple of weeks ago, Sean Moffitt at Buzz Canuck wrote a blog post that presented 9 types of brand community based on their positioning on two axis, one of exclusivity and one of involvement. I found this to be a fantastic way to dissect and describe brand communities and wanted to explore the model […]


SXSW Interactive – Social Strategy for Revolutionaries

In a succinct presentation, Charlene Li from Forrester Research presented a process that can be used to create a social media strategy, identified some examples of how companies had used social media to their advantage and gave the audience some tips on where to start. While several members of the audience expressed disappointment (through the […]


SXSW Interactive - March 7th and 8th

I thought I would share a brief outline of what I have done to date at SXSW Interactive and share some brief thoughts on what I have seen. I decided to combine Days 1 and 2 as Day 1 wasn’t really too eventful. I will likely be expanding on some of the thoughts/threads below in […]


Tabs - Coming Soon to Your Facebook Profile

It appears that Facebook will be adding tabs to profile pages in an effort to tidy the site up. The main driver of this appears to be the clutter of applications that have polluted most people’s profiles. Looking at the screenshots, it appears that they have decided to combine the mini-feed and the wall, which […]


Ron Paul vs. Digg

A while back, Duncan Riley at Tech Crunch had posted an article questioning why Ron Paul stories had been buried on Digg. He put forward two scenarios, the first one being that the long rumored Digg super users had buried the Ron Paul stories, the second one being that Digg may have some sort of bias against Ron Paul and have suppressed the stories. While I certainly wouldn’t want to question the power of the Digg super users, I did come across something that might lead some credence to Duncan’s second theory.