Have you ever looked at the work of an agency and wondered why their television commercials and print ads are so great and why all their interactive work is so weak? Here are five reasons why that dynamic exists (each of these could be a blog post in and of itself).

Masters of the Brand – […]

A couple of weeks ago, Sean Moffitt at Buzz Canuck wrote a blog post that presented 9 types of brand community based on their positioning on two axis, one of exclusivity and one of involvement. I found this to be a fantastic way to dissect and describe brand communities and wanted to explore the model […]