Facebook has changed the box that displays the Pages that a user has joined from being labeled “Andrew is a Fan of” to the more general “Andrew’s Pages,” a change that will improve potential success of most Facebook Pages.
Since many users join Pages and Groups as a form of self-identification, the nomenclature that Facebook had […]

A couple of weeks ago, Sean Moffitt at Buzz Canuck wrote a blog post that presented 9 types of brand community based on their positioning on two axis, one of exclusivity and one of involvement. I found this to be a fantastic way to dissect and describe brand communities and wanted to explore the model […]